The Best 10 Metrics to Measure Your Mobile App Success

With the rate at which mobile apps are becoming popular in the world today it makes a lot of business sense to foray into the world of the mobile app development business. You can even measure the effectiveness of your app by using mobile app success metrics. In a way, it is vital to analyze the success of your mobile app as it has a direct impact on your business.

If yours is a development agency, and the app you developed helps to improve your client’s business profits, they are likely to become pleased with your work and recommend you to other seekers. With this, the direct possibility of the success of your business increases.

The success of a mobile app determines the future of your business. Keeping track of the Key Performance Indicators (KPIs) for mobile app performance metrics is perhaps the best way to see how it fares in the market.

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This also helps you to both maintain and improve app success so that you can surge your business. The scope of this blog post does not, however, cover how to measure mobile app performance. 

There are many mobile app metrics or criteria for your app’s success. In this blog post, you can read about the top 10 mobile metrics that you should measure to determine your app's effectiveness and how important they are. We have also grouped them into broader headings so that you know why you are measuring them. 

Growth Metrics, User Base Enhancement

These mobile app measurements indicate how many users have been created for your mobile app and how many actively use your app.

1: Downloads and Installations

This metric indicates the number of app downloads via the app store and how much recognition it has gained among users in the market. If there is a discrepancy between the number of downloads and the number of installations of the app, this probably points to a technical issue in the installation process that you can set right. 

2: Registrations and Subscriptions

This indicator serves to tell you whether users register and create a login account after they have downloaded a mobile app. This may be because of the complexities that users encounter during registration or because they have to fill up lengthy forms with a lot of information

Read our blog “Challenges Faced in Mobile Application Development”.

The fewer registrations may also indicate that there are deficiencies in the app landing page, the loading time is way too high, etc. These have to be set right if you want more people to register in your app after downloading them.  

3: App Upgrades

If you want to see a larger user base, it means that both new people have to download and install and the old users continue to stay active. The second factor is measured by determining the number of users who upgrade the app when required.

4: Active Users

It is important to keep a count of users who are active on a daily and monthly basis as it provides a measure of the user base. 
"User Experience, Satisfaction, and Reaction Metrics".

The following metrics for mobile apps measure different user behaviors when they use your app.

5: Views, Ratings, Feedback

The app metrics that can prove most useful in improving the quality of the app are user experience, user satisfaction, and reaction metrics. Also, other useful metrics in this direction include user ratings, the number of user views, and reviews from users. These are easy to gather and give you an idea of the users’ overall reaction after using your app. 

6: Screen-flow Performance

These metrics include the number of screens that a user has visited during a session and the amount of time a user spends on each of the screens. These are measured via heat maps. These metrics provide a deeper insight into the features of the app that users prefer spending their time on. This often helps you to improve those features that you want users to see to achieve more success. 

Read our blog “What does it take to Build an Application”.

7: Virality/Spread of the App

The virality or how widely your app reaches an audience is indicated by the referrals it gathers. If users like your app, there is a very good chance that they will recommend it to people they know and those who need to use your app. This would improve your user base. You can measure by tracking referrals (using referral codes) and you can further improve this number by giving away rewards for every new referral that your app user brings.

Session Metrics

Session metrics provide you with an indication of how engaging your app is and how much time your users spend on the app. Some session metrics that you can measure are the number of sessions, length of the sessions, and session intervals.

8: Number of sessions and session length

If you want to know how many times a user returns to your app every day, you have to measure the ratio of average daily sessions per daily active user. The average session length is the amount of time a user spends on the app per single session or the period elapsed between the opening and closing of the app in one session.

"User Retention and Abandonment Metrics."

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These metrics show the number of users that still use the app after some time and the number that have abandoned the app.

9: Retention Rate

The retention rate measures the number of users returning to the app or who continue to use the app after a specified period. If these numbers are rising over a large period, It indicates that your app is a success.

10: Churn Rate and Abandonment

The churn rate signifies the opposite of the retention rate. A high churn rate tells you that the app has failed to retain many of its users. Knowing at what stage the users abandoned the app gives you an idea about what features are deficient and how they can be approved for maximum success of your app.

Tools to Measure App Success

There are many tools available in the market to measure the success of an app. Whereas some are free, others are available for a price. You can purchase tools based on the type of your business, your budget and the needs of your app. Some of the popular tools available are Google Analytics, Flurry by Yahoo!, Kissmetrics, etc., among others.