Our Challenge

Alan Auerbach and Joseph Flore of New Jersey, USA, owners of a resident marketing company, townhallguide.com, were exploring ways to reach out to residents and home owners who newly moved into specific dwelling areas. They already knew that a direct advertising strategy for a specific audience will help the digital marketers and brands because they can optimally use the vast number of tools, channels, and data currently available on the Internet to deliver effective and personalized content to their audience.

These two have been currently using manual methods like mailing gift coupons from merchants to new residents in a specific residential area via postal services to market various goods and services. This has proved to be time-consuming, cumbersome, and inefficient.

They needed a web application that would that automate their manual marketing processes to reach out to the new residents and homeowners of a specific residential area.